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SuperHomes Research Report 2014 Highlights

Many interesting findings have emerged from our SuperHomes Research Report of 2014. The report brings together feedback from Visitors to SuperHomes, website visitors, enquirers and SuperHome owners. The results are helping to demonstrate the positive impact of our work and eco refurbishment in general.

SuperHome Jurgen Huber

Visitors enjoying a tour of Jurgen Huber’s SuperHome

We found 3 in 5 visitors to SuperHomes say it is very likely they will improve the energy efficiency of their home. 95% of SuperHomers rate the comfort of their homes as Good or Excellent after retrofit, compared with just 8% before retrofit. We’ve also learned more about visitors to SuperHomes. For example, 55% of visitors are aged 55 years and over.

The report includes feedback from Visitors to SuperHomes, website visitors, enquirers and SuperHome owners. Many of the findings are taken from relatively large numbers of responses, ensuring reliability.

Here are some of the highlight findings…

Visitor’s Experience

  • 3 in 5 visitors say it is very likely they will improve the energy efficiency of their home
  • 86% say it’s very likely or likely they’ll investigate a product recommended by a SuperHomer
  • Visitors plan to spend on average £5770 on energy saving measures over the next 12 months

Graphic for £5770 planned spend SupeHomes visitor statistic

Source: A short survey of online bookers for SuperHome Open Days attracting over 250 responses.

  • From a set of 9 criteria visitors rate SuperHomes as Excellent or Very Good most often for ‘Usefulness of Tours’ and ‘Opportunity for Q&As’
  • For 77% of online bookers the 60%+ carbon saving achieved by a SuperHome was an important factor in making up their mind to visit
  • 98% of visitors to SuperHomes are aged 35 years and over. 43% are aged 35-54 years, 55% of visitors are aged 55+ years
  • Around one third of visitors (32%) to SuperHomes are retired. Professionals working in Building & Design (16%), Education (12%) and Health (9%) are the next largest audiences

Graphic for 55% of SuperHomes visitors aged 55+

Source: A longer survey of online bookers attracting over 120 responses.

  • 27% of visitors installed energy saving measures within 12 months, and 41% within 24 months of their visit
  • 1 in 5 visitors went on to invest significant amounts in energy saving measures (between £3000 – £35,000)
  • From 10 options, the 3 most frequently selected reasons for wanting to visit a SuperHome were “To learn what works and what doesn’t” (79%), “To see technology in action” (68%) and “To learn about the installation process” (52%)

Graphic for 41% of SuperHome visitors installed energy saving measures within 24 months
Source: An August 2014 Survey of past visitors with 78 responses.

SuperHome Owner’s Experience

  • 95% of SuperHome owners rate the comfort of their homes as Good or Excellent after retrofit, compared with just 8% before retrofit
  • 25% of SuperHome owners have spent over £50,000 on their home renovations. 20% spent under £20,000. All achieved a 60% carbon saving.
  • SuperHomers are very happy or happy with their internal wall insulation regarding its impact on their home’s warmth (96%), the length of time the house stays warm (92%) and the speed at which the house reaches temperature (85%)
  • Of 5 options, “demonstrating energy efficiency” and “tackling climate change in an active way” were the most important motivators for SuperHomers opening their homes

Graphic for 95% of SuperHomers rate comfort of their homes as Good or Excellent after retrofit vs just 8% before retrofit

Source: 43 SuperHome Owner responses to an August 2014 Survey.

  • 32% of SuperHomers did their reburb in one hit, 21% planned it as a series of projects, 38% did it gradually over time without a masterplan.
  • 65% of SuperHome refurbishments took place over more than 2 years. More than one third (36%) took place over more than 5 years.

Source: 2013 study of 56 SuperHomes by Gavin Killip and Tina Fawcett

The findings from these and other surveys were collated by Felicity Williams in Summer 2014 as part of a three month internship with the National Energy Foundation. Felicity’s internship was supported by the Santander Universities SME Internship Programme.

As part of producing the report, Felicity collated fresh research from Summer 2014 alongside existing research to give a fuller picture of the impact of the SuperHomes project.

Online bookers and SuperHome owners were invited to participate in the research. Respondents were otherwise self-selecting.

Organisations sponsoring and financially supporting SuperHomes will be able to access the full report. Further findings can be shared with researchers and other partners on a case by case basis according to need.

Download SuperHomes Research Report 2014 Highlights PDF